Cécile Lorenzini, Luxembourg Market Director at Vanksen , born in Differdange Luxembourg, Cécile studied in France; after one year of preparatory class for “HEC”, she continued her curriculum in the South of France where she attended Kedge Business School (formerly Sup de Co Marseille and Euromed) for a Master in Management. At the age of 15, Cécile developed a passion for Communication during a training period at Made by Sam’s advertising agency. After several experiences in Berlin, Dublin and in Luxembourg at Concept Factory/ Interact advertising agency, Cécile specialized in digital communication by integrating Vanksen as a Project Manager. She was in charge of key clients like Disney US, Heineken, Jean-Paul Gauthier, Cointreau, Rochas, Arendt & Medernach, BGL BNP Paribas, and so forth. She developed a digital expertise in several field like digital strategy, community management, search engine optimizations, media buying but especially in team management. She rose from Account Manager to Project Director, managing an 80 persons’ team in collaboration with the agency management team. Vanksen is a digital agency operating in Geneva, Bordeaux, Paris, Metz and Luxembourg. Since September 2015, Cécile is in charge of the Luxembourgish market development as Market Director. She is also an active member of Women in Business association. In her private life, Cécile is a fan of golf, an activity that combines challenges, self-control and meetings.
- Luxembourg Market Director
- Société: Vanksen