Dirk Ebbighausen, age 37, studied Media & Communication Science and Marketing at the University of Hanover, Germany. He started his professional career with Lufthansa German Airlines in New York in 2002, developing the online advertising activities in the Americas and defining online planning, reporting and optimization standards that were later implemented company-wide. In 2007, Dirk took over the online marketing & e-commerce unit for Lufthansa in the Asia & Pacific region, based out of Singapore. He implemented organizational structures for sustainable digital growth and substantially increased the online passenger share. In 2009, Dirk headed back to Europe and joined the company’s head office in Frankfurt, where he was responsible for the re-launch of the lufthansa.com portal across 80 countries and 12 language versions, as well as a number of smaller projects, including the introduction of Lufthansa Holidays, a joint project with Thomas Cook, Europe’s second-largest travel company. Following this assignment, Dirk decided to join Thomas Cook in 2012. Here, he headed the marketing department of the e-commerce unit in Central Europe and launched the company’s first omni-channel marketing campaigns, driving customers to both Thomas Cook’s web channels and to travel agencies. In July 2015, Dirk joined Luxair Group as responsible manager for the development and implementation of the digital strategy for Luxemburg’s national airline and LuxairTours.
- Head of online sales and digital transformation
- Société: Luxair Group